Poppy Williams

Sports Therapist | North Norfolk

Helping you recover from injury, move with confidence, and build lasting resilience through personalised sports rehabilitation and movement-focused care.

Poppy Williams is a Registered Sports Therapist and Physiotherapy MSc student with a strong background in sports injury rehabilitation, movement assessment, and performance-focused care. She has gained valuable experience working within rugby environments in both the UK and New Zealand, including three seasons supporting players at Norwich Rugby Club.

Her sporting background as a gymnast and badminton player has given her a deep appreciation for movement quality, coordination, and physical resilience. This perspective shapes her clinical approach, helping her identify movement limitations and develop rehabilitation strategies that support both recovery and long-term performance.

Alongside her sports therapy work, Poppy is also a Pilates instructor. She integrates principles of movement control, strength, mobility, and body awareness into her rehabilitation approach, helping clients build confidence in their movement and return to activity safely and effectively.

Poppy works with a wide range of clients, from athletes and active individuals recovering from injury to people looking to improve mobility, reduce pain, and move more efficiently. She is passionate about helping clients not only recover from injury but also develop the strength, control, and resilience needed to stay active and enjoy movement for the long term.

At Apollo Health Collective, Poppy combines hands-on treatment, rehabilitation exercise, and movement-based education to provide personalised care tailored to each client’s goals, lifestyle, and activity demands.

Poppy’s Availability…

Sheringham

Waterbank House, Station Approach, Sheringham, NR26 8RA

Wednesday - 09:00-18:00

What To Expect

Listen and Understand

1

Your appointment begins with a detailed conversation about your symptoms, medical history, lifestyle, work, hobbies and personal goals. We want to understand not only what hurts, but how your symptoms are affecting your everyday life and what you want to achieve through treatment.

Assess and Identify

2

We carry out a thorough clinical assessment using a combination of physical examination, movement analysis and, where appropriate, advanced biomechanical technologies. Rather than focusing solely on the area of pain, we assess how your body moves as a whole to identify the underlying factors contributing to your symptoms.

Personalised Treatment & Rehabilitation

3

Based on our findings, we'll explain your diagnosis in clear, straightforward language and develop an individual treatment plan tailored to your needs. Depending on your condition, this may include hands-on treatment, rehabilitation exercises, movement retraining, clinical exercise, soft tissue therapy or advice to support your recovery.

Recover, Build Resilience & Stay Active

4

Our aim is not simply to reduce pain but to help you move with confidence and reduce the risk of future problems. We'll support you throughout your recovery, adapting your treatment and rehabilitation as you progress while providing the knowledge and tools to help you maintain your results long after your appointments have finished.

Frequently Asked Questions

Still have questions? Take a look at the FAQ or contact us below. We will be happy to answer any and all questions around the clinic, our practitioners or our services…

Contact us

Poppy Williams is a Registered Sports Therapist who helps people recover from musculoskeletal injuries, manage pain, improve movement, and return to the activities they enjoy. She regularly works with clients experiencing sports injuries, muscle strains, ligament sprains, tendon pain, joint discomfort, and movement restrictions, as well as those recovering from surgery or looking to improve physical performance.
Every treatment begins with understanding your symptoms, lifestyle, activity levels, and goals before creating a personalised rehabilitation plan designed to help you recover safely and confidently.
No. Although Poppy has extensive experience working within rugby and with active individuals, her treatments are suitable for people of all ages and activity levels. Whether you enjoy recreational exercise, have a physically demanding job, spend long hours at a desk, or are simply looking to move more comfortably, Poppy tailors your rehabilitation to your individual needs.
Her aim is to help every client improve their movement, reduce pain, and build confidence in their body, regardless of their sporting background.
Yes. Sports injury rehabilitation is one of Poppy's key areas of expertise. She has worked with athletes in both the UK and New Zealand, including three seasons at Norwich Rugby Club, helping players recover from injury and return to sport safely.
Using evidence-informed assessment, hands-on treatment where appropriate, and progressive rehabilitation exercises, Poppy develops structured treatment plans that restore strength, mobility, confidence, and performance while reducing the risk of future injury.
Alongside her clinical work, Poppy teaches Pilates, giving her a strong understanding of movement quality, body control, and functional strength. Pilates can be an excellent addition to rehabilitation by improving core stability, balance, flexibility, coordination, and movement efficiency.
Poppy often incorporates movement principles into her rehabilitation programmes to help clients develop better movement habits, improve resilience, and return to everyday activities or sport with greater confidence.
Your first appointment will begin with a detailed discussion about your symptoms, medical history, activity levels, and personal goals. Poppy will then carry out a comprehensive movement assessment to identify the factors contributing to your injury or discomfort.
Following the assessment, she will explain her findings, discuss your diagnosis, and create a personalised rehabilitation plan. Depending on your needs, treatment may include hands-on therapy, exercise rehabilitation, movement retraining, and practical advice to support your recovery between appointments.
Poppy combines her experience as a Registered Sports Therapist, Physiotherapy MSc student, Pilates instructor, and rugby clinician to deliver personalised, evidence-informed care. Her background in competitive sport has given her a strong appreciation for efficient movement, injury prevention, and performance, while her passion for rehabilitation ensures every treatment is tailored to the individual.
Whether your goal is recovering from an injury, returning to sport, improving your movement, or staying active for the long term, Poppy is committed to helping you achieve lasting improvements in your physical health and wellbeing.